Our Vision and Mission

Children today are living very different lives than their parents and grandparents – they are spending more time using screens, less time being active, and are also consuming fewer fruits and vegetables but drinking more sugary drinks. These unhealthy lifestyles, especially when started in childhood, increase the risk of developing serious chronic disease like type 2 diabetes, heart disease, and even cancer. Live 5-2-1-0 partners with communities across BC to promote healthy behaviours among children using a collective impact approach.

The Live 5-2-1-0 Collective Impact Framework model

Vision

A province of communities, programs, and organizations sharing the evidence-based Live 5-2-1-0 message and taking action to create environments that support healthy childhood behaviours.

Mission

Social & systems change so that every child living in British Columbia is supported locally and provincially to choose healthy every day.

Values

  • Collaboration
  • Equal Partnerships
  • Building on Existing Strengths & Resources
  • Collective Local Action
  • Sustainability