Media

Resources for Media

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The media is a key link to reaching residents within a community and creating awareness about Live 5-2-1-0.

The media plays an important role in bringing attention to the need for healthier living in children. Using local media channels can help share the Live 5-2-1-0 message – the wider the reach, the more demand created in communities to make changes for a healthier environment.

SCOPE and our partner communities have developed a number of ready-made Live 5-2-1-0 resources and tools that can be adapted and adopted for marketing and promotions in your own community. These can be used in traditional media such as local newspapers, or you can use them in your own organization’s newsletters, websites, or offices. Check these out below – and check back often as we’re adding more all the time!

This checklist provides an opportunity for your organization or sector to reflect on its progress in helping to create a healthier community environment for children and families. It lists some ideas, and examples from our Live 5-2-1-0 partners, on ways to promote the 5-2-1-0 guidelines and support healthy behaviours in your local media, and has additional space to add in your own.

Our Live 5-2-1-0 Community Marketing Guide has been developed to help communities make the most of their efforts to share the Live 5-2-1-0 message!

The Community Marketing Guide outlines recommendations, strategies and best practices related to how communities can most effectively share the Live 5-2-1-0 message, and contains user-friendly templates and worksheets to help community groups plan out their marketing strategies and steps. It also contains expert tips and examples of how other Live 5-2-1-0 communities have successfully engaged partners to help share the message.

We have a number of tools and resources to help you share the Live 5-2-1-0 message including Live 5-2-1-0 ZAP Banners, different sizes of Live 5-2-1-0 Posters, and adaptable Live 5-2-1-0 Rec & Leisure Guide ads to help promote Live 5-2-1-0 and your local Playbox!

Recreation and leisure guides are an important local resource for connecting families with programs and services that promote active, healthy living. This and their broad distribution across the community make them an excellent tool to help share the Live 5-2-1-0 message!

Many Live 5-2-1-0 communities have requested help with incorporating Live 5-2-1-0 messaging into their rec and leisure guides. We’ve created two different ad templates for communities to use – one is a general ad to share the Live 5-2-1-0 message, and the second is an adaptable ad to promote your local Live 5-2-1-0 Playbox(es). Each ad is available in a horizontal or a vertical half-page layout and all four include space for your community’s logo to be added in. Please note ad sizes will need to be adjusted according to your publication requirements.

Click below to go to the Downloads page where you can select and download all the files you want from each sector!

Download page