Media

The media is a key partner in reaching residents within a community to increase awareness of Live 5-2-1-0 and helping to promote local events and initiatives.

The media can also play an important role in bringing attention to the need for changes to practices, policies, and the built environment – the wider the reach, the more demand created in communities to make changes for a healthier environment for kids. Local media – such as newspapers, radio, and television – is a key link for connecting residents together, sharing information, and helping to raise awareness of local programs and services that support children and their families to lead active, healthy lives.

What can the media sector do?

  • Share the Live 5-2-1-0 message (e.g. print, radio and online ads)
  • Distribute Live 5-2-1-0 materials at community sponsored events (e.g. Live 5-2-1-0 posters, tattoos, fact sheets, stickers)
  • Sponsor community events that promote healthy eating and physical activity (e.g. Farmer’s Market, Terry Fox Run)
  • Offer discounted ad space/free air time/printing/local news coverage for Live 5-2-1-0 messaging and/or to promote Live 5-2-1-0 related events

How are partners in the recreation sector using Live 5-2-1-0 resources?

The following is a list of examples of how different communities have used the Live 5-2-1-0 resources they have downloaded from this website:

  • “Radio interview regarding Live 5-2-1-0.” (Vancouver Island community)
  • “Give to food vendors who offer 5-2-1-0 friendly food choices at [Community Name] May Days.” (Lower Mainland community)

How are partners in the media supporting Live 5-2-1-0?

The following is a list of examples of how stakeholders in different communities have implemented action in their sector to support Live 5-2-1-0:

  • A local radio station in Chilliwack, 89.5 The Drive, provided in-kind recording and air time for Live 5-2-1-0 ads to run twice daily.
  • Shaw TV in Nanaimo did a feature on a Live 5-2-1-0-themed corn maze that also featured short interviews with local physicians on healthy lifestyle behaviours in children and youth.